Cargado - Guiding a Customer to Their First Purchase

Client: Cargado

Role: UX/UI Designer & Developer

Specialities: UI Design, Experience Strategy, Information Architecture

Cargado carries portable multi-device chargers and accessories for the active person. They came to me with issues acquiring new customers online, and hired me to create an online presence that attracts and retains customers.

Problems + Opportunities

It became clear that users couldn’t differentiate between Cargado products and the other portable chargers already on the market. Users were not aware of all the products’ features.

In order to solve this problem the information hierarchy within the site and the user flow needed to change. Social media existed as an entry point to purchasing a product. However, their Facebook and Instagram profiles didn’t support alerting customers of new products and promotions.

But why does any of this matter?

1. Cohesive messaging and product knowledge increases likelihood a customer will choose Cargado over its competitors

2. The risk of confusion and unhappy customers decreases when information is organized and easily available.

3. Creating a user flow for a customer’s purchase reduces the time needed to develop business processes

Technical Approach

Create 2 distinct website UI > Implement chosen design > Create email + social media templates > Test Web/mobile designs

Deliverables

But what data were you working with??

Product sales including amount of items per purchase, average purchase price, purchase dates/times via Squarespace Commerce

Information about products & pages viewed via Facebook Pixels

Metrics

Can users easily see best selling items and purchase them?

Can users access information governing returns, sales and shipping policies?

Is the journey from visit to purchase a process which takes less than 5 steps?

Results